PVR Ltd. is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the cinema industry and the way people watch movies in the country. The company acquired Cinemax in 2012 and had taken over DT Cinemas in the year 2016 serving 76 million patrons annually. Currently PVR operates a cinema circuit of 711 Screens 153 Properties 60 Cities (19 states and 1 Union Territory). PVR offers a grand collection of cinema formats. From its Mainstream to Gold Class Cinemas, Director’s Cut to the latest sub brands - PVR ICON and PVR Superplex, the company has made exceptional technology like the IMAX®, 4DX and ECX (Enhanced Cinema Experience) accessible to its audience. VR’s recent addition has been P[XL] – India’s first premium extra-large home grown big screen format for a truly enigmatic movie watching experience.